Tags : themartech

Mastering Content Marketing | Inclusive Marketing: Diversity Drives Growth

For diversity and inclusion to thrive in content marketing, they need to be top of mind in every conversation – the ones brands have publicly and the ones they have internally. In our Mastering Content Marketing series, Michelle Ngome, founder of African-American Marketing Association, explains how to bake inclusivity into your Read More

6 SEO Hacks to Optimize Your Resume

Most resume advice on the internet is about one-size-fits-all. But with some SEO hacks, you can make your resume stand out. Here’s how! Websites use Search Engine Optimization (SEO) techniques to rank higher in organic search results. You can take the principles behind these white hat techniques, tweak them Read More

5 PPC Tools You NEED for Your Campaigns

The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started. This list includes tools to help you manage your PPC campaigns, optimize your Read More

Newsletters attract more readers, advertisers and revenue

It may be too dramatic to say newsletters are taking the newspaper industry by storm, but they are certainly a freshening breeze for readers and advertisers and publishers’ revenues. Across the country, in large newspaper groups and small local publications, newsletters have evolved into a new method to package and Read More