Within this workshop we will focus on the often overlooked but very powerful Google display and video campaigns. In this session we’ll take you through from explaining what they are, how they are different from search campaigns and the steps you need to work through to start your own Read More
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can Read More
The digital conference is a unique opportunity to learn more about the latest trends in digital marketing, crucial to helping your business grow, all in one day. We’ll hear from a selection of expert digital consultants covering brand new, cutting edge topics, as well as an engaging keynote speaker Read More
Welcome to California’s leading marketing & advertising event, the only show of its kind to provide thousands of the most proactive marketing professions with the tips, tricks and techniques they need to transform themselves and their companies into the biggest names within the world of B2C marketing & Read More
Celebrate the progress of our industry and explore the opportunities at AWEurope 2022. Advertising Week Europe returns to London this May for a hybrid learning and networking experience. A Europe will bring the marketing and advertising community together, both in person and virtually, reaching the widest audience possible, for thought leadership Read More
The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read MoreRead More
Marketing, Branding & Communication Conference will be focusing on the future of advertising in relation to the recent changes in consumer behavior due to the pandemic. It seems that the new consumer behavior will transform the industry’s future therefore companies need to better understand the new consumer and empower Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
Do you need help branding your business? It can be really overwhelming! Luckily in this video, we will be sharing the 5 steps you will need to successfully brand your business. Read More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
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