Tags : themartech

10 Creative Whitepaper Ideas To Score Big With Your B2B Audience

Whitepapers are among the top lead generation tools of B2B marketers, but they must present unique information to warrant an exchange of information. After all, the lead is giving up their name, contact, and demographic data for a free asset. This is enough of a deterrent for the lead Read More

Modern Coupon Marketing Strategy – 7 Tips

Think of coupon marketing as printing your own currency and then distributing it to people in your target market. The best way to do this is to design a coupon that looks like a gift card. Why? Because people see more value in a gift card than they do a Read More

AZELLA and Gladstone Announce Strategic Partnership

Azella, a digital marketing platform and service solution for financial services firms and investment advisors, and Gladstone, a financial services firm and SEC Registered Investment Advisor that supports financial advisors nationwide, today announced that the strategic partnership they began in 2021 will be expanded and enhanced in 2022. Read MoreRead More

Data marketing spend tops $29B in US as cookie deadline looms

U.S. ad spending reached $436.3 billion in 2021, a 21.6% year-on-year increase over pandemic-recessed 2020 and the strongest performance for the sector in the last decade, according to the latest annual assessment by Winterberry Group. The management consultancy forecasts growth of 11.8% to $487.8 billion in 2022. Read MoreRead More