Celebrate the progress of our industry and explore the opportunities at AWEurope 2022. Advertising Week Europe returns to London this May for a hybrid learning and networking experience. A Europe will bring the marketing and advertising community together, both in person and virtually, reaching the widest audience possible, for thought leadership Read More
The American Academy of Advertising (AAA) is an organization of advertising scholars and professionals with an interest in advertising and advertising education. The Academy fosters research that is relevant to the field and provides a forum for the exchange of ideas among its academic and professional members. Read MoreRead More
Marketing, Branding & Communication Conference will be focusing on the future of advertising in relation to the recent changes in consumer behavior due to the pandemic. It seems that the new consumer behavior will transform the industry’s future therefore companies need to better understand the new consumer and empower Read More
Mars, Incorporated has retained WPP’s MediaCom as its global media agency across its Mars Wrigley, Mars Petcare and Mars Food segments. This new global partnership, which began in January 2022, will run until the end of 2025. The reappointment follows a thorough media review throughout 2021, a critical element of Mars’ new Read More
Do you need help branding your business? It can be really overwhelming! Luckily in this video, we will be sharing the 5 steps you will need to successfully brand your business. Read More
Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently Read More
ZoomInfo (NASDAQ: ZI), a global leader in modern go-to-market software, data, and intelligence, today announced the launch of MarketingOS, a new account-based marketing (ABM) platform that aligns sales and marketing teams in a unified system powered by ZoomInfo’s world-class business-to-business (B2B) data. Read MoreRead More
The sine qua non for your Business’s growth has a robust and flexible CRM as per your business needs. This era is pushing businesses to achieve greatness, but it cannot be achieved; hence, CRM comes into play. Why CRM is needed Since it caters to end clients and prospect Read More
Westwin are proud to announce the launch of www.Wreach.net, which enables western companies to easily setup on WeChat and Weibo, then reuse their English content (translated, localised and proofread) on China’s biggest social media platforms. Read MoreRead More
360 Digital Marketing, one of the leading names in digital solutions, they are making progressive performance in the digital marketing industry. They exert their highest efforts to work for the flourishing of digital marketing by catering to businesses. The basic motive of 360 Digital Marketing is to provide services that are business-transformative. Read More
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