Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform Read More
Lytics, a leading customer data platform (CDP) that improves marketing outcomes using first-party data, today announces the launch of Cloud Connect, a freemium, self-service tool that connects data in cloud data warehouses directly to leading advertising platforms for more sophisticated audience targeting. With this release Lytics is also announcing the Read More
Alltemp, Inc. announces that the Company has completed the acquisition of an established digital marketing business, Digi Messaging & Advertising, Inc. (“Digi”) through a share exchange agreement. To complement its existing B2B services, the Company plans to roll out a new consumer-facing platform based upon the integration of Digi’Read More
Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key creative testing capabilities to help clients measure the effectiveness of Read More
Clutch, the leading B2B ratings and review platform, has officially announced its 2021 Top Global Advertising & Marketing Firms, ranking 5W Public Relations as a top provider in the Public Relations Agencies category. Each year, Clutch publishes its official list of the top advertising and marketing companies from all over Read More
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, today announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website’s traffic and attributes Read More
Cordial, the leading cross-channel marketing platform, today announced the mass market release of Architect, a major enhancement to its data platform. Architect allows marketers to create personalized marketing messages in more powerful ways than ever before by automating data imports, improving data quality by transforming it for marketing activation, using Read More
Fospha, the direct-to-consumer (D2C) growth platform, is a marketing measurement tool for D2C brands. Its product gives marketers a comprehensive view of marketing performance across all their ad platforms, focusing on showcasing the relative effectiveness of all channels, campaigns and ads. Crucially, its product offers an independent view Read More
AdPlayer.Pro, a global provider of outstream video advertising solutions has released the company’s Q3 2021 business results, reporting the number of daily served video ad impressions exceeded 47 000 000 in July – September 2021. According to the official announcement, the tracked video ad serving volumes align well with the company’s forecasts for Read More
The CyberWire announced today the release of its B2B Marketer’s Guide to Podcast Advertising: how to create tangible demand with a direct response budget. Published as both an eBook and a podcast, the guide was created to help organizations advertising in the popular programs across the CyberWire Network Read More
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