Tags : themartech

CloudControlMedia Launches New Performance Marketing Platform

Cloud Control Media, a subsidiary of QuinStreet, Inc. (Nasdaq: QNST) announces the release of CloudControlMedia Platform 3.0 (CCMP). CCMP boosts media performance and increases profits for organizations using the platform across digital marketing channels. The platform allows businesses to manage multiple marketing and media channels from a single, customized, cloud-based solution. Read More

Znode Announces the Publication of “The Ultimate B2B Ecommerce Guide”

​​Znode, the leading enterprise B2B ecommerce platform, is pleased to announce the launch of a new ecommerce guide, The Ultimate B2B Ecommerce Guide. The comprehensive piece fills the gaps left by existing ecommerce literature and explores topics ranging from foundational to complex. The educational guide was created to Read More

Measured Facebook Solution Reveals Media Incrementality While Platform Attribution Is Hindered by Apple

As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end incrementality measurement and reporting solution for Facebook in a post-iOS 14.5 world. Facebook recently indicated that the platform’s measurement and reporting systems are suffering accuracy issues related Read More

Comscore Becomes First Measurement Provider to Deliver Deduplicated Advertising Campaigns on YouTube and YouTube TV Across All Devices, Including Connected

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, is excited to announce it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms (PC, Mobile, and now Connected TV) and including co-viewers of Connected TV screens. The milestone delivers on the Read More

POP

We are POP. Digitally centered and design obsessed, we transform insights into ideas to deliver results-oriented campaigns and robust, flexible technology platforms. Applying a customer-first, data-informed approach helps us form meaningful partnerships with vibrant brands of all sizes, from all places. www.wearepop.comRead More

ImagiCorps

ImagiCorps enhances corporate brands’ storytelling through experiential marketing. This means we bring our clients’ brands to life researching all the ways we can help make a meaningful impact through custom fabricated exhibits and displays that engage consumers both live and virtual. We help our clients’ voice resonate with their audience Read More

4 Big Reasons Why Remarketing Is Essential to Successful E-commerce

While most digital marketers and online business owners are familiar with the concept of “remarketing” or “retargeting,” it is a step in the marketing process that is too often downplayed or overlooked in favour of reaching as many people as possible. There are, however, a few reasons why focusing entirely Read More