Tags : themartech

SAP onboards We-Storytellers as its digital marketing service bureau partner

We-Storytellers announced today that they have now been accredited as SAP Digital Marketing Service Bureau partners for “their extraordinary digital demand generation excellence.” As a result of this recognition, We-Storytellers is certified to deliver marketing services to SAP’s partner organizations. As DMSB certified agency, We-Storytellers is well positioned to Read More

Twitter is selling MoPub to AppLovin for $1.05 billion

Twitter announced Wednesday that it would offload MoPub, the mobile ad platform it bought back in 2013, selling the company to mobile game and marketing software maker AppLovin. Twitter paid around $350 million for MoPub back in 2013 and will sell the company for $1.05 billion in cash. MoPub helped Twitter bring in around $188 [&Read More

How to Improve Conversion Rates With Landing Page Optimization?

Designing a landing page with a high conversion rate is quite difficult; however, it’s not impossible. A landing page is not like other web pages, here, we must persuade visitors to take a specific action. The objective of a landing page is to convert the visitors into leads or Read More

Why Content Marketing and SEO Go Hand In Hand

SEO sits in the office chair and yells, “Create more relevant content!”, and Content Marketing responds. “Don’t’ worry, already on it!”. SEO is like the executive that makes demands and content marketing is like an efficient worker, fulfilling those demands to utmost precision. In a Venn diagram, you will Read More

Uniform Launches the World’s First Composable Digital Experience Platform

Uniform announced the availability of the world’s first composable digital experience platform (DXP) that enables brands to deliver fast, engaging, personalized omnichannel digital experiences. Available today, Uniform offers marketers, merchandisers, and developers a vendor-agnostic, composable DXP that allows customers to choose their own technology stack. Read MoreRead More

Kantar Brings AI-based Creative Testing to Digital Video Advertising

Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More

DPZ&T

Creativity, ethics, good taste and innovation come together to inspire our work. Committed to the strategic thinking and the result of each customer, DPZ&T is an agency whose history is intertwined with that of modern advertising. It is responsible for creating some of the most iconic and admired Read More