Tags : themartech

Kantar Brings AI-based Creative Testing to Digital Video Advertising

October 5, 2021

Kantar, the world’s leading data-driven analytics and brand solution company today announces the global launch of Digital Video AI, a fully AI-powered creative effectiveness tool that predicts the performance of digital video advertising. Building on the launch of Link AI for TV advertising in 2020, Digital Video AI is a Read More

DPZ&T

October 5, 2021

Creativity, ethics, good taste and innovation come together to inspire our work. Committed to the strategic thinking and the result of each customer, DPZ&T is an agency whose history is intertwined with that of modern advertising. It is responsible for creating some of the most iconic and admired Read More

AlmapBBDO

October 5, 2021

#1 Global Agency of Decade – Cannes Lions. We are a creativity and business powerhouse in constant self-reinvention. We hold a firm belief creativity plays a pivotal role in the business of our clients. They are the protagonists in the stories we tell. Creativity is central to engaging and attracting not “consumers”, Read More

Fbiz

October 5, 2021

We were born as an entertainment website, pioneer in the history of the internet in Brazil. Since then, we have continued to evolve to keep pace with culture, technology and people. Being open to the new – or Early Adapters, as we say – allowed us to build a special and different Read More

MediaSense

October 5, 2021

MediaSense are independent global media advisors. We build high performance media operating models and unlock value for the world’s leading brands. www.media-sense.comRead More

Ebiquity plc

October 5, 2021

Ebiquity is the world leader in media investment analysis. We harness the power of data to provide independent, fact-based advice, enabling brand owners to perfect media investment decisions and improve business outcomes. www.ebiquity.comRead More

This Week: Google Analytics, Branding, Site Crawler, PPC, and More!

October 5, 2021

There will come a time when Google Analytics 4 will become the only option for businesses to use, which is why it will be important to know how to set it up properly. What’s different from previous GA models? GA4 allows you to create properties with up to 50 data streams Read More

Comscore Signs Exclusive Agreement with Imaginuity for Local TV Measurement

October 4, 2021

Comscore , a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has signed a new agreement with integrated marketing agency Imaginuity for local television measurement. Under the terms of the agreement, Imaginuity will be exclusively utilizing Comscore’s local market television insights in markets across Read More

CivicScience Unveils New Ad Platform Name and Branding

October 4, 2021

Today, consumer intelligence company CivicScience formally announced the founding of Rulo, a new media and advertising company aimed at revolutionizing digital marketing in a privacy-centric future. The venture is backed by strategic investors including Jeff Wilke, former CEO of Worldwide Consumer at Amazon, Thomas Tull, founder of Legendary Entertainment, and Read More

Tags : themartech

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