The chances are, when faced with the proposal of turning your in-person event into a virtual one, you would’ve rather spend your time figuring out the best mode of travel to the moon. In other words, it is likely to be categorised as the last thing you wanted to Read More
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX). But what does this look like in reality? And how do you live up to Read More
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other. The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some Read More
While Customer Success and Marketing are well-accustomed to working with Sales, too often these teams are two ships passing in the night when it comes to working with each other. The good news is that aligning these customer lifecycle ‘bookends’ doesn’t have to be a Herculean feat, and some Read More
The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data and making increased commercial use of it A Customer Data Platform (CDP) brings all of the data together and enables organisations to Read More
One campaign has dominated the B2B Marketing Awards (both in the UK and US) for three years now – that’s Embraer’s ‘Profit hunter’ campaign, devised by Gravity Global. This campaign has consistently wowed judges and walked away with no less than 15 trophies over the past 3 years. So what’Read More
Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop? Read MoreRead More
Recent protests highlighted the urgency for organisations to address the lack of workforce diversity and the dangers of the status quo. From brand reputation damage to bad PR coverage to stagnant audience reach even boycott, the risks of ignoring this issue are significant. Read MoreRead More
In this climate, investments in exciting new areas and associated technologies, such as sales enablement, can be hard to justify – both retrospectively or in pre-emptively. So how do you make the ROI case for sales enablement? What kind of numbers and data will best make this case? Read MoreRead More
In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change. Since marketing budgets are under the microscope now Read More
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