The volume of data available to support sales and marketing is growing exponentially. This poses a challenge for marketers who are tasked with finding and storing that data and making increased commercial use of it A Customer Data Platform (CDP) brings all of the data together and enables organisations to Read More
One campaign has dominated the B2B Marketing Awards (both in the UK and US) for three years now – that’s Embraer’s ‘Profit hunter’ campaign, devised by Gravity Global. This campaign has consistently wowed judges and walked away with no less than 15 trophies over the past 3 years. So what’Read More
Few B2B marketing trends have had as much impact as quickly as ABM, but five years since B2B Marketing’s first dedicated annual conference, how has it matured as a discipline? And how is it likely to continue to develop? Read MoreRead More
Recent protests highlighted the urgency for organisations to address the lack of workforce diversity and the dangers of the status quo. From brand reputation damage to bad PR coverage to stagnant audience reach even boycott, the risks of ignoring this issue are significant. Read MoreRead More
In this climate, investments in exciting new areas and associated technologies, such as sales enablement, can be hard to justify – both retrospectively or in pre-emptively. So how do you make the ROI case for sales enablement? What kind of numbers and data will best make this case? Read MoreRead More
In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change. Since marketing budgets are under the microscope now Read More
For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty. In this webinar, we will hear how Microsoft and Kingpin Communications have worked together to build and execute a successful scalable, Read More
An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps Read More
The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. So how do you create memorable marketing? Read MoreRead More
Marketers have a clear mission in 2020: to help salespeople adapt to a challenging new environment and maximise their sales. To do that, they need to be great sales enablers. So far so obvious, but whilst enabling sales has always theoretically been at the core of marketing’s remit, the practical Read More
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