Tags : themartech

Link Building 101: Using Google Alerts for Backlinks in 2021

Let’s get this out of the way from the very beginning. No, link building is not dead, and frankly, it might never be. Why? Although it might not play the leading role it did when Google initially launched its Search algorithm, earning hyperlinks or mentions from other relevant websites Read More

Examination of Anchor Text Ratios for SEO

Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about? There are many ideas about anchor text ratios and what is the best ratio for ranking on Google. Some SEOs have researched millions of search results and discovered common Read More

Google Announces New Features for App Advertisers

Google announced new features for app advertisers. Learn more about device targeting, new attribution options, leveling up user experience and improving attribution! Google’s app usage research shows that 63% of consumers will continue to seek out the best app experiences even once stores reopen. Moreover, 75% of consumers are more likely Read More

How to Improve Your Social Media Content

Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever Read More

Google Page Experience Update to Apply to Desktop Search Results

Google’s upcoming Page Experience update will apply to both desktop and mobile search results. Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well. This information was revealed during a session on preparing for the Page Read More

Google MUM: New Technology For Complex Search Queries

Google is developing a new technology for answering complex search queries called “MUM,” which stands for Multitask Unified Model. Google aims to answer more complex search queries with a new technology called Multitask Unified Model, or “MUM” for short. Google revealed at its I/O conference on Tuesday that it’Read More