Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their e-commerce store into shoppable pins. Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries. The Pinterest app for Shopify stores lets merchants Read More
Getting your email monetization strategy right is an art and a science. With these email monetization tactics, you can create better content, engage subscribers, and increase revenue from newsletters. Quality copy is the driving force behind better engagement. But how do you stand out and avoid the dreaded “spam” label? Read More
The term “Visual Search Marketing” has been around for a number of years. Although large companies like Bing, Yahoo and Google have been utilizing visual search technology in their search engines for a while now, it wasn’t until recently that this type of technology reached a point where it Read More
One of the most compelling social media marketing strategies for any business has been around since the dawn of time: storytelling. Predating the modern digital era storytelling was practiced by ancestral leaders to organize action, transform nations, and pass down historic knowledge. Storytelling is an incredible art form that can Read More
Are you looking for a way to skyrocket conversions and build rapport with your audience? If so, you should consider adding more landing pages to your website. Simply put, landing pages are where your visitors land most often when they find your company. The best example of a landing page Read More
Your website is a core component of your B2B organization. As a primary channel for bringing in audiences to get to know your brand and consume your content, it is valuable for driving and facilitating many marketing efforts. Read MoreRead More
With nearly 3 billion active users, Facebook’s reach is undeniable. As a business owner, you can use Facebook as a part of an effective social media marketing strategy — but did you know that you can set up your own Facebook Business Page? If you aren’t already utilizing this powerful Read More
Google uses a technique called reconciliation to understand when content on the web belong to the same author. Google’s John Mueller describes a technique called reconciliation which is used to recognize when different content across the web belongs to the same author. This topic is discussed during the Google Read More
YouTube channels can now change their name without it impacting their Google account. It’s now possible for YouTube creators to change the name of their channel without changing the name on their Google account. Creators can change both their channel name and photo and the changes will only be Read More
Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. Read MoreRead More
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