More than one billion people worldwide use Instagram, and active users spend an average of 28 minutes each day scrolling through the app. The numbers say it all. There’s no shortage of opportunities to reach your target market. The challenge lies in cutting through the noise, driving engagement, and transforming Read More
A study on social media usage in 2021 finds more US adults use YouTube than any other social network. More adults in the US use YouTube than any other social network, according to a study from Pew Research Center. Of US adults who say they use any kind of social media, 81% Read More
Google offers advice on optimizing web stories and measuring their performance in search results. Google’s latest Lighting Talks video focuses on doing SEO for web stories and tracking how they perform in search. Pascal Birchler, Developer Relations Engineer at Google, leads the discussion by breaking down everything from what Read More
Today I have some resources to help you improve your social media marketing with networking tools. Digital marketing is more effective with the right communication and social interactions. As you make new connections on social media you can create lasting and authentic relationships. There are several ways you can improve Read More
Facebook announced it will begin adding labels to articles from Facebook Pages that show up in member news feeds as a way to provide more context for what kind of page produced the article. This a test that is limited to the United States. These tests may not be live Read More
It’s not hard to see why more and more people are stepping into the digital marketing world. With an umbrella of profitable careers to choose from in one of the UK’s biggest growth industries, everyone wants to come out on top. However, as a marketer myself, and huge Read More
We don’t need to tell you how many millions of users are active on Instagram right now (there’s currently 1.074 billion users worldwide The truth is this: achieving cut-through on Instagram comes down to pinpointing your target audience and figuring out how to convince and convert them into paying Read More
WordPress plugin repository offering a pre-release version of Core Web Vitals optimization plugin by Automattic. Final version coming soon Automattic has pre-released a plugin designed to tackle the hard work of achieving better Core Web Vitals scores. The plugin is currently in testing phase and not meant to be used Read More
Google releases a search ranking algorithm update designed to reward product reviews with in-depth research. Today Google launches the product reviews search algorithm update, designed to rank well-researched, in-depth content over brief product summaries. To be clear, this is not a core algorithm update that affects all search results. This Read More
You worked hard to build your website. You created a mobile-friendly website, published new content over the months and years since launch, and followed SEO best practices. Despite your best efforts, however, you now find traffic to your website stagnating. How do you drive visitors to your website? That’s Read More
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