Social Media tools can help you schedule posts, monitor engagement, and much more! Check out our favorite tools. The use of social media in brand marketing has significantly increased. Additionally, managing many accounts can be very challenging. How do you maintain organization? What instruments are recommended for managing social media Read More
Ogilvy Social.Lab launches Tok.Lab globally. After having launched Social.Lab in Belgium and expanded with Ogilvy and WPP across the US, EMEA and Asia, the Social Lab founders have launched Tok.Lab, a new agency that will help brands harness the power of TikTok. “we plan to expand Read More
Mirriad, a leading in-content advertising company powered by Academy Award-winning AI technology, announced a new partnership with The Shade Room, a highly influential media brand. The Shade Room combines quality content and valuable audiences, a major draw for brand advertisers. The Shade Room is the leading multi-platform media publisher reaching 40Read More
Empathy is the basis of an effective marketing strategy. But it’s not always cleverly conveyed. Almost immediately after the pandemic hit, marketers began an “unprecedented” wave, sending out one message after another to support frontline workers and rally together. However, two years later, this kind of mass messaging in Read More
TV insights platform, 7M Discovery, provides brands with unique, data-driven insight into when they and their industry are discussed on television to enable tactical planning for marketing strategies. The TV analytics tool 7M Discovery, which was just released by contextual data business 7th Minute, employs cutting-edge transcription technology to recognize Read More
Weave, the all-in-one customer communication and engagement platform for small businesses announced a slate of new features in its Online Scheduling tool. With the new Online Scheduling & Text Connect features, which were first introduced in 2021 as Web Assistant, small practices now have a way to allow patients to book Read More
Two of the leading programmatic platforms for digital out-of-home (DOOH) – Vistar Media and Place Exchange – today announce mutual support for each other’s mediation solutions to enable unified auctions for media owners. Programmatic technology has fueled a surge in out-of-home (OOH) advertiser demand, bringing in new investments into the channel. Read More
TDCX, Inc, a high-growth digital customer experience (CX) solutions provider for technology and blue-chip companies, announced today the launch of the TDCX Foundation. By empowering individuals, boosting local communities, and advancing environmental sustainability, TDCX has reaffirmed its commitment to bringing about positive change. The Foundation will assist TDCX in streamlining Read More
As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, today announced it has expanded its suite of open-source tools to help companies identify and reach the right audience and improve marketing campaign performance. This latest set of open-source tools – powered Read More
Crownpeak, a leading digital experience platform (DXP), today announced the acquisition of ilumino, digital accessibility services and consulting firm. The acquisition reinforces an existing two-year partnership with ilumino, expanding Crownpeak’s automated accessibility scanning technology with ilumino’s subject matter expertise in digital accessibility and usability. The terms of the Read More
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