Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More
Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the launch of new In-Market Audiences. The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, Read More
Secria announces the launch of a new privacy-focused email service designed to block hidden tracking, protect sensitive communications with post-quantum encryption, and offer one-click secure email aliases. This announcement addresses growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms. Common Vulnerabilities in Mainstream Email Many Read More
Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More
URLgenius, the leading app-linking platform, delivered a landmark year of growth and innovation. In 2024, URLgenius: Generated over $5 billion in social commerce revenue a 53% increase YoY Groundbreaking features like Multi-link Composer, Instant App Linking, and Trending Links drove rapid innovation. The platform delivered exceptional speed to value, with client-created links skyrocketing Read More
Guidde, the pioneer in AI-powered video documentation, today announced a $15 million expansion of its Series A funding round, bringing total funding to $30 million. The round was led by Qualcomm Ventures, with participation from existing investors including Norwest Venture Partners, Entrée Capital, Honeystone Ventures, Tiferes Ventures, and Inkberry Ventures. The Read More
Tofu, the unified AI platform for B2B marketing teams, today announced it has raised $12 million in Series A funding. The investment was led by SignalFire, with participation from HubSpot Ventures, Tau Ventures, Correlation Ventures, Alumni Ventures, SH Fund, Riverside Ventures, Eudemian Ventures, and Han Bridge Capital, alongside a notable Read More
Today, Zefr announced the expansion of its pre-impression content avoidance controls on Meta, which allows advertisers to refine their content adjacencies while maintaining scale across their Meta activities, with full transparency into where their ads were served. This expansion is now globally available for all Zefr clients as part of Read More
Locafy Limited (“Locafy” or the “Company”), a globally recognized leader in location based digital marketing solutions, with market leading SEO capabilities, today announced the launch of Localizer, a powerful solution designed to help businesses improve their online visibility and rank higher in local search results. With 46% of Google searches seeking Read More
Appier the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s Read More
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