New Jersey-based public relations firm Violet PR, the Public Relations Society of America’s “Best Boutique Agency” (2024), has unveiled a vibrant rebrand emphasizing its economic development industry expertise. The agency’s updated brand – displayed across its website, logo and social media channels reflects Violet PR’s data-driven and creative approach Read More
Next Millennium, a leader in programmatic advertising solutions, is excited to announce a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic. Through this collaboration, publishers leveraging Next Millennium’s Full Stack Monetization Engine, one of several publisher solutions, can now access Ad-Shield’s cutting-edge adblock Read More
Base.ai, the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations. This acquisition marks a new era for post-sale customer engagement, Read More
Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More
Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More
Predactiv, an innovative, AI-powered data and technology company, and Circana, LLC, a leading advisor on the complexity of consumer behavior, are proud to announce their strategic partnership and the launch of new In-Market Audiences. The audiences benefit from two unique and differentiated datasets to power the next generation of data-driven, Read More
Secria announces the launch of a new privacy-focused email service designed to block hidden tracking, protect sensitive communications with post-quantum encryption, and offer one-click secure email aliases. This announcement addresses growing concerns over surveillance, targeted advertising, and unauthorized data collection in mainstream email platforms. Common Vulnerabilities in Mainstream Email Many Read More
Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More
URLgenius, the leading app-linking platform, delivered a landmark year of growth and innovation. In 2024, URLgenius: Generated over $5 billion in social commerce revenue a 53% increase YoY Groundbreaking features like Multi-link Composer, Instant App Linking, and Trending Links drove rapid innovation. The platform delivered exceptional speed to value, with client-created links skyrocketing Read More
Guidde, the pioneer in AI-powered video documentation, today announced a $15 million expansion of its Series A funding round, bringing total funding to $30 million. The round was led by Qualcomm Ventures, with participation from existing investors including Norwest Venture Partners, Entrée Capital, Honeystone Ventures, Tiferes Ventures, and Inkberry Ventures. The Read More
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