Tags : themartech

Violet PR Launches Rebrand Showcasing Commitment to Economic Development Storytelling

March 5, 2025

New Jersey-based public relations firm Violet PR, the Public Relations Society of America’s “Best Boutique Agency” (2024), has unveiled a vibrant rebrand emphasizing its economic development industry expertise. The agency’s updated brand – displayed across its website, logo and social media channels reflects Violet PR’s data-driven and creative approach Read More

Next Millennium Media Partners with Ad-Shield to Address Unmonetized Adblocked Traffic and Maximize Publisher Revenue

March 5, 2025

Next Millennium, a leader in programmatic advertising solutions, is excited to announce a strategic partnership with Ad-Shield to help publishers reclaim lost revenue from ad-blocked traffic. Through this collaboration, publishers leveraging Next Millennium’s Full Stack Monetization Engine, one of several publisher solutions, can now access Ad-Shield’s cutting-edge adblock Read More

Base Acquires Laudable to Power the Future of Customer-Led Growth with AI

February 28, 2025

Base.ai, the AI-powered customer-led growth (CLG) platform, today announced its acquisition of Laudable, an AI solution that transforms customer conversations from call recording into customer insights, provides bot-based customer data search, and generates authentic social proof from customer conversations. This acquisition marks a new era for post-sale customer engagement, Read More

Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform

February 28, 2025

Life360, the leading family connection and safety company, today announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and connect millions of engaged families with Read More

Intuit Mailchimp Announces New Product Enhancements and Refreshed Popup Forms, A Smarter Solution for Lead Generation and Business Growth

February 27, 2025

Intuit Inc. the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced a host of product enhancements and a completely revamped popup forms experience in beta to help marketers target and engage site visitors with branded, interactive popup forms to grow their audience. With Read More

DIRECTV Advertising and Magnite Enhance Live Streaming Programmatic Demand During Peak Viewing Events

February 21, 2025

Magnite the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are leveraging programmatic demand capabilities to unlock the full potential of live streaming advertising. Magnite and DIRECTV Advertising’s collaboration addresses significant advertising challenges in live streaming, from responding to unpredictable traffic Read More

Tags : themartech

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