Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals, and more. As per Snap: “Snapchatters will be able to Read More
Tags : themartech
A leader in the technical SEO space, the SaaS platform Deepcrawl has today rebranded as Lumar. The updated brand identity accompanies an expanded vision for the future of Lumar’s website intelligence platform and additional product features aimed at providing digital leaders with at-a-glance website monitoring capabilities and clear, actionable Read More
You understand how crucial it is to draw in new clients if you want your small business to take off. Your company wouldn’t be able to grow or expand without any new clients. Utilizing the force of marketing is one of the easiest strategies to increase your clientele. However, Read More
Acquia today announced that its Drupal Cloud and Acquia DAM (formerly Widen CollectiveⓇ) solutions have been named as market Leaders by G2, the world’s largest software marketplace, in its Fall GridⓇ Reports. This recognition is based on responses from real users to questions about digital experience platforms (DXPs), digital Read More
At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content. For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse. Advertisers Read More
Today, Crux announced it has been recognized as a leader in the inaugural Modern Marketing Data Stack Report: Your Technology Guide to Unifying, Analyzing, and Activating the Data that Powers Amazing Customer Experiences executed and launched by Snowflake, the Data Cloud company. Snowflake’s data-backed report identifies the best solutions Read More
Brand awareness is the #1 objective brands achieve with content marketing, according to a yearly survey done by the Content Marketing Institute. Building credibility, trust, and teaching their audience come next. All brands must perform content marketing, which combines many marketing strategies like blogs, email marketing, social media marketing, and more. Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, and Talkwalker, leading consumer intelligence and deep listening company, today announced their partnership to provide brands with world-class social media management, intelligence, and deep listening experience. The strategic relationship will equip brands with the tools they need – from insights Read More
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms. Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for Read More
Every effective marketing endeavor is built on a solid marketing strategy. A well-defined digital marketing strategy is either absent from more than half of the brands or has not yet been implemented. Because it provides you with a sense of direction, explains the goals you want to reach, and outlines Read More