Enablix, the sales content enablement solution for revenue-facing teams, has enhanced its CRM integrations with the release of its new feature: Account-Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects Read More
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world. The re-launched DCX Read More
Marketing strategies have altered due to modern technology. Online platforms have been adopted by many enterprises. Any business that wishes to survive in the fast-paced digital era must follow this trend. Digital marketing for recruiters is a tactic utilized by most businesses that will eventually result in more consumers and Read More
Vodafone Ghana through its Small and Medium-sized Enterprises (SMEs) Month Initiative has commenced a transformational initiative to help SMEs grow and reach wider markets. Madam Tawa Bolarin, Director for the Enterprise Unit, Vodafone Business, at the launch of SME Month which falls every September, in Accra, said Vodafone Ghana would Read More
FedEx Express, a subsidiary of FedEx Corp. has expanded FedEx® International Connect Plus (FICP), an international, day-definite, e-commerce shipping service to four more markets across the Asia Pacific, Middle East, and Africa (AMEA) region. This includes Indonesia, New Zealand, the Philippines, and Vietnam. The broader coverage of FICP is FedEx’Read More
Twitter is one of the best platforms for the introduction. In recent years, a large number of well-known brands and small businesses have turned to this social network for advertising or introducing themselves. Twitter starts with the text, in contrast to Instagram where the image comes first. The outcomes will Read More
You’ve created content for real shoppers to discover your store, but do you know if your hard work has been paying off? Is your expensive, time-consuming long content and link building creating conversions and generating sales? Most content is not driving conversions because it does not address how people Read More
What is influencer marketing? At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers – individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust Read More
Avochato, the leading provider of advanced messaging software, has announced a new integration with Salesforce Marketing Cloud, giving marketers the ability to text consumers through Salesforce’s Journey Builder marketing automation platform. Brands have been searching for easy ways to engage with consumers over a single phone number across the Read More
Reddit today announced the acquisition of an audience intelligence and contextualization company called Spiketrap. The terms of the deal were not disclosed. With more than 100,000 active communities and a wide range of conversations, Reddit has become a popular destination for advertising. The company has been working on ways to help Read More
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