According to research, messages are 45 times more likely to be seen using email in comparison to messages posted on Facebook. While 90% of emails are delivered to the intended recipient, just 2% of Facebook fans see the posts an account has scheduled. Where firms are looking to get their message in front Read More
Loop Media, Inc., a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack, one of the world’s leading, independent programmatic digital out-of-home (“DOOH”) ad tech companies, operating across both the demand and supply side Read More
The University of Guam has won 20 awards in marketing, communications, graphic design, advertising, and web presence for projects completed in 2021. This is the highest single-year award total for the UOG Marketing and Communications Office. All of us at UOG are incredibly proud of the outstanding work by our MarCom team, Read More
Today, T-Mobile is launching an offer to help small businesses get MORE value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving ALL eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Read More
Podcasts are more popular than ever. More businesses are turning to the media as the number of listeners rises. The goal of B2B marketing teams is to increase targeted brand awareness while interacting with clients and prospects. More than 40% of the Cloud 100 businesses had their own branded podcasts in 2021. Read More
What Is Affiliate Marketing? In the context of advertising, affiliate marketing refers to the practice of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. Understanding Affiliate Marketing Affiliate marketing Read More
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
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