Podcasts are more popular than ever. More businesses are turning to the media as the number of listeners rises. The goal of B2B marketing teams is to increase targeted brand awareness while interacting with clients and prospects. More than 40% of the Cloud 100 businesses had their own branded podcasts in 2021. Read More
What Is Affiliate Marketing? In the context of advertising, affiliate marketing refers to the practice of paying outside publications to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business. Understanding Affiliate Marketing Affiliate marketing Read More
There’s no denying that SEO and Google Ads are both important components of a successful digital marketing strategy. But which one is more important? And where should you focus your efforts? Here’s a quick breakdown of SEO vs Google Ads: SEO is all about optimizing your website to Read More
Measuring the impact of content across digital channels is a challenge for many organizations, and the difficulty grows exponentially for large, complex content ecosystems. As brands double down on digital content to drive revenue, effective metadata management has never been more crucial—not only for findability but for improving productivity Read More
Dynata, the world’s largest first-party data platform for insights, activation, and measurement, today announced the company received multiple first-place rankings in GreenBook’s 2022 Business & Innovation GRIT report, considered a leading benchmark of the market research industry’s top innovators. Dynata was recognized as the No. 1 overall Most Innovative Read More
Khoros, an award-winning leader in digital-first customer engagement software and services, today announced expanded work with Amazon Web Services (AWS) by joining the AWS Independent Software Vendors (ISV) Accelerate Program and launching in AWS Marketplace. The AWS ISV Accelerate Program is a co-sell program for organizations that provide software solutions Read More
The e-commerce industry is booming. By 2040, 95% of purchases will be made online, according to experts. Additionally, it is anticipated that e-commerce sales would increase by 15% annually and take over the retail business. The level of competition increases as the e-commerce sector expands. If you’re in charge of an online Read More
Want your brand or offering to be found by local audiences? Here are 6 great tips for local marketing strategies and tactics that work. Through local offline and online marketing, you can connect with worthwhile leads. To increase brand recognition and draw in new clients, you must create powerful local marketing Read More
6clicks, industry-leading GRC, and cyber governance platform solution provider today announced having been selected by Probe CX, as their preferred GRC vendor. Probe CX, a market-leading digital transformation organization that specializes in strategy, outsourcing, technology, and automation, will leverage 6clicks to automate and streamline its risk and compliance processes globally. Read More
Upstream, the global specialist in mobile marketing has been selected by Brazilian healthy snack food provider Flormel to increase their online sales and reduce cart abandonment rates. Utilizing Upstream’s Grow platform, Flormel has already seen its sales grow 8% and achieve a 16x Return on Investment (ROI) in just 1.5 months. Read More
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