Tags : themartech

Pattern Acquires Influencer Marketing Pioneer, Current, to Bolster its Acceleration Platform

Pattern, the category leader for global eCommerce acceleration, today announced its acquisition of Current – a leading influencer marketing platform. The move will bolster the technology powering Pattern’s eCommerce acceleration platform, helping brands drive category-leading traffic and conversion for product listings on D2C websites, global marketplaces, and other digital Read More

How can Content Creation Drive Growth?

Content is the most important way to reach and engage your customers. To cut through the competitive noise and get through to your audience, you need to start thinking about your content creation process holistically and transform the insights from data-driven marketing into building a better conversion strategy. Read MoreRead More

Advanced Acquisition Strategies for Intelligent Direct Mail

In today’s overwhelmed digital world, your target prospects have no shortage of options. The cost of getting in front of your audience is at an all-time high and, as marketers, we’re constantly looking for innovative ways to make a real connection that drives actions. Read MoreRead More

Drive Retention & Reactivation Success Using Intelligent Direct Mail

In both B2C and B2B businesses, existing customers make up the lion’s share of your recurring revenue. Protecting and growing them through expansion opportunities, cross-sells, and upsells is crucial. We’ve all seen the worst-case scenario before. An active customer starts disengaging, purchases less often, and then Read More

How is artificial intelligence changing email marketing?

During the previous decade, emails evolved into much more than just text communications. It is safe to say that Email has unquestionably changed the way we communicate. Email marketing has made it easier for marketers to reach out to potential customers on a large scale. We now pay attention to Read More

Meta Introduces New Way To Schedule Facebook Reels

You can now schedule Facebook Reels with Meta Creator Studio in three simple steps. Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. Accessible to anyone with a Facebook Page, Creator Studio makes it possible to schedule Reels in three Read More

Grazitti Interactive and Khoros Announce Partnership for Online Community Development

Grazitti Interactive, a global digital services provider, and Khoros, an award-winning leader in digital-first customer engagement software and services, today announced a partnership for online community development. The partnership expands on an eight-year relationship that now gives shared customers a competitive advantage to deliver unmatched online community experiences. In addition Read More

Strategies To Grow Your Social Media Presence

Don’t know how to growth your presence on social media? With one billion active users and over 50% of them being age 30 or older, almost every kind of customer you can imagine is on TikTok, and more are joining daily. Join us and learn how to get more leads and Read More

What Makes a Revenue-Driving Martech Stack?

An uncertain economic environment is forcing businesses to re-examine their budget priorities when it comes to sourcing and building the best martech stack to drive growth while guaranteeing the best ROI. Marketing leaders are certainly spoiled for choice in their quest to give their content teams the best technology tools. Read More