In the world of marketing, two effective strategies have emerged to help companies effectively coordinate their efforts. Intent data and account-based marketing (ABM). Both approaches are aimed at driving business growth, but they work differently and offer unique benefits. Let’s explore the difference between intent data and his ABM. Read More
1. Introduction to Lead Generation Lead generation is about attracting potential customers (leads) to your business and nurture them through the sales funnel to purchase. This includes various marketing tactics and strategies to engage your target audience. 2. Understanding Your Target Audience Before delving into prospecting, it’s important to understand your Read More
M-Files, a global leader in information management, today announced that it has been recognized by Gartner Peer Insights™ customers as a Company of Excellence in Gartner Peer Insights’ says customer’ in June 2023: Content Services Platform Report. M-Files is one of four vendors in the report to recognize Outstanding Performers. The Read More
Near Intelligence, Inc., the world leader in smart data with a focus on privacy of people and places, announced a customer agreement with ALDI France along with independent media outlet CoSpirit Media. ALDI France, which currently operates 1,300 stores in the country, will use Near’s data solutions to drive traffic Read More
Sitecore, a global leader in end-to-end digital experience management software, has been positioned as a Leader in two IDC MarketScape Evaluations*. First, Sitecore is recognized as a leader in IDC MarketScape: Global Combined Headless Content Management System Vendor Review 2023. This study provides an assessment of hybrid headless content management systems Read More
Blockgraph, the technology company powering the future of privacy, data-driven TV advertising, and NBCUniversal have announced a new partnership to power first-party data-enabled TV advertising. media and advertising, entertainment. The new strategic partnership will improve the use of first-party data in marketing campaigns on One Platform to improve outcomes for Read More
Beamr Imaging Ltd., a leading provider of video encoding solutions, today announced the signing of a license agreement with TAG Video Systems, a global leader in multi-mode integrated software solutions. view, vote and monitor IP. This partnership aims to revolutionize video processing and deliver a superior visual experience to users Read More
TextUs, the leading conversational messaging platform, has announced the release of HubSpot integration, allowing users to send and receive two-way text messages directly from HubSpot workflows and contact records. TextUs-HubSpot integration meets a unique need in the SMS space by allowing users to easily add SMS to their automation workflow, Read More
Cyntexa, a renowned Salesforce consulting firm, is pleased to announce a strategic partnership with iContact, a powerful email marketing platform that is fully integrated with Salesforce. This exciting partnership aims to revolutionize email marketing for businesses, empowering them with cutting-edge tools to improve customer engagement, drive better results. and achieved Read More
IZEA Worldwide, Inc., a leading provider of influencer marketing technology, data and services to the world’s top brands and agencies, has released its latest research report, Photo impact on AI 2023. The report is based on a survey of more than 1,100 Internet users in the US. ages 18-60 and aims Read More
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