Tags : themartech

Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model

April 22, 2024

Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More

Comscore announces new US patent for livestream contextual intelligence technology

February 1, 2024

Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser Read More

Newest Release of Quark Publishing Platform NextGen Includes More Built in AI Functionality to Transform Content Operations Processes

January 30, 2024

Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More

Insightly Reveals Five Predictions for the 2024 MarTech Stack

January 18, 2024

Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack. In partnership with Ascend2, the report, The Future of MarTech 2024, surveyed over 300 marketing professionals from small to mid-size businesses for deeper insights, which revealed that integration, data analysis, and cost considerations Read More

Typeform Launches Agency Partner Program

January 8, 2024

Typeform, the intuitive form-builder and conversational data collection platform, today announced the launch of its Agency Partner Program, offering a range of benefits for HubSpot solutions partners. The features help agencies and solution providers fuel revenue growth, scale, and better enable their clients to excel. Typeform is designed to work Read More

Uptempo Launches Integrated Platform to Improve Marketing Visibility, Velocity and Agility

October 25, 2023

Uptempo, a leading provider of marketing planning software, has launched a new platform that helps enterprise marketing organizations plan better, spend smarter, and execute with confidence. This new product combines the capabilities of Allocadia, BrandMaker and Hive9 to create a unified marketing system with profiles for campaign planning, marketing financial Read More

Ansira Announces Integration with Google Merchant Center to Automate Vehicle Ads

October 20, 2023

Ansira Partners, Inc., an independent global marketing services and solutions company with proprietary channel, website and advertising technology, announced a new integration with Google Merchant Center to help agencies auto simplifies and automates the creation and delivery of vehicle ad feeds. “Ansira is constantly looking for ways we can help Read More

LiveRamp Announces Identity Integration with AWS Entity Resolution to Increase Marketing Interoperability

October 18, 2023

LiveRamp, the leader in data collaboration, today launched a new partner solution for Amazon Web Services (AWS) AWS Entity Solutions. LiveRamp’s core identity resolution features now support additional and native identifier types available in AWS Entity Resolution. With this integration, marketers, publishers, technology platforms and agencies can extend cloud Read More

Tags : themartech

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