Tags : themartech

How to grow your business with targeted lead generation

Every sale starts with a potential client, and every potential client starts as a lead. But B2B leads won’t progress through your sales funnel if you aren’t targeting the right prospects. The Content Marketing Institute has found that 85% of marketers say quality lead generation is their most Read More

CMO Confessions with Salesforce

Even the most widely accepted B2B marketing beliefs and trends should be questioned. Just ask Salesforce’s VP of APAC Marketing Leandro Perez. That’s what we plan to do during our upcoming webinar, “CMO Confessions,” on May 11th at 1 p.m. AEST | 11 a.m. SGT, where Joe Escobedo, Read More

Building a Content Supply Chain That Scales

As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across Read More

How to Bring Back Lost Customers With Retargeting Email Marketing

Here is a way to make some sales without spending any money on ads – (even though I don’t encourage this kind of behavior… (: ) Retargeting email marketing, to bring back lost customers or simply upscale to the current ones. All the big brands are using their data to create retargeting Read More

TikTok Marketing For Your Business

TikTok is becoming the fastest-growing social media platform. The younger generation (Gen Z) is getting obsessed with TikTok recently. This video-based social media platform is getting popular day by day, persuading the popular brands to get into the platform to promote their products.Read More

Social Media Week: Durban

In its 3rd year, Social Media Week Durban dubbed #SMWDurban2022, is expecting over 2000 attendees, given the growth of iys [profile in South Africa. It seeks to bring entrepreneurs, influencers, and professionals with a curiosity and passion for new ideas, innovations, and emerging trends in social media. Read MoreRead More

Nashville eCommerce Summit

The Nashville eCommerce Summit is a boutique live event; a one-day gathering of local eCommerce experts and decision-makers across retailers, brands, merchants, and solutions providers. Our program is designed for high-impact impressions, sharing ideas, education, and networking. The day consists of panel discussions, presentations, and one-on-one meetings across eCommerce strategy, Read More