A brick-and-mortar store needs additional resources to grow. However, launching a website is not enough. Store owners must keep the conversation going with their audience. Keep your site fresh and up-to-date! This video goes over everything you need to know about optimizing your eCommerce site and notes what to avoid. Read More
The annual Gartner CMO Spend and Strategy Survey takes a snapshot of marketing’s budgets, spending, and strategic priorities. Just as Western markets are released from COVID-19 restrictions, a plethora of geopolitical, cultural, and fiscal challenges emerge. Read MoreRead More
Whirlpool Corp. today launched a new brand experience organization designed to transform the home appliance end-to-end consumer journey into immersive consumer experiences. It will inspire audiences through an iconic portfolio of brands and world-class product offerings. Located in the heart of Chicago at the iconic Reid Murdoch building, the World Read More
Harnessing the scale of TikTok without sacrificing brand suitability might be intimidating to marketers new to the platform. How can you tap into a highly engaged user base while ensuring the content is relevant to and safe for your brand? New brand suitability solutions ensure you can safely scale your Read More
Fragmentation of media consumption, deprecation of legacy identifiers, and increased privacy expectations necessitate reliable identity and data capabilities in order to effectively reach the right consumers. Through its multiyear investment and acquisition strategy, TransUnion is powering industry-leading identity, data and measurement capabilities across the ecosystem. Join Adweek and TransUnion as Read More
Engage your audience. Create targeted, high-converting ads. Maximize ROI with your email list.Read More
LinkedIn analyzed data on in-platform mail to determine which messages get the best response. A LinkedIn study of InMail, the website’s premium messaging feature, aims to discover which types of messages get the best results. The study analyzed tens of millions of InMails sent by corporate recruiters around the Read More
Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing automation platform and CM Group brand, today announced the launch of Smart Subject, an AI-based individual subject line optimization capability that improves campaign performance and reduces manual labor of subject line creation for marketers. Smart Subject, along with a series of other Read More
The journey to email automation doesn’t need to be a lonely one with Everlytic as your guide and partner. The history of email as a means to communicate dates back to the early. Many are of the view that it wasn’t invented but merely evolved from humble beginnings – Read More
Digital advertising is constantly evolving to meet the ever-changing needs of users. Advertisers are having to get creative as people are becoming more sophisticated in the ways they discover and interact with content. This is where the use of native advertising comes in. Native ads are a form of advertisements Read More
© 2023, The Martech.info . All rights reserved