Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven Attribution Model” to their Shopify integration. With the new feature, Shirofune now allows for automatic optimization of advertising campaigns based on lifetime value (LTV) and cost per order (CPO) after evaluating an ecommerce Read More
Bitdefender, a global cybersecurity leader, today launched Email Protection, a powerful new feature that scans and identifies potentially dangerous content such as phishing attempts and online scams, in webmail accessed from any device. Email Protection allows users to extend one of the world’s best endpoint protection technologies to webmail Read More
Solvacy, a forward-thinking digital marketing startup, is poised to unveil its new social media management platform, which integrates artificial intelligence to streamline digital marketing for businesses and entrepreneurs. Designed to simplify complex digital marketing tasks, the platform offers comprehensive tools for content creation, analytics, and social media strategy optimization, addressing Read More
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience and content targeting solutions for advertising activation, has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser Read More
Quark Software, the global provider of content automation, intelligence and design software, today announced the newest release of Quark Publishing Platform (QPP) NextGen, its cloud-based content automation platform that simplifies the complexities associated with the entire enterprise content lifecycle management process, from creation to consumption, in a fully integrated CCMS. Read More
Today, Insightly, the modern, affordable CRM teams love, reveals its top takeaways from 2023 and predictions for the 2024 MarTech stack. In partnership with Ascend2, the report, The Future of MarTech 2024, surveyed over 300 marketing professionals from small to mid-size businesses for deeper insights, which revealed that integration, data analysis, and cost considerations Read More
Typeform, the intuitive form-builder and conversational data collection platform, today announced the launch of its Agency Partner Program, offering a range of benefits for HubSpot solutions partners. The features help agencies and solution providers fuel revenue growth, scale, and better enable their clients to excel. Typeform is designed to work Read More
As we move into 2023, ChatGPT is ubiquitous and big questions are being raised about the impact of ChatGPT and AI in general on our lives. Marketing professionals have their own questions, and those in the SEO and content space who are on the front lines will be impacted for the Read More
10th – 12th July 2023 | Caesars Forum, Las Vegas, USA Our USA edition will take you through trends in content marketing, B2B marketing, new MarTech tools, effective digital strategies, the evolution of advertising, and much, much more. During the keynotes, panel discussions, and fireside chats, you get to learn from top Read More
19th-21st June, 2023 At the Marketing 2.0 Conference, visionary leaders will take the stage to brainstorm on crucial topics, and shed light on recent developments, and solutions to present-day marketing challenges that can power exceptional business growth. We will bring together some of the most brilliant innovators, digital marketers, data scientists, Read More
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