Tags : themartech

Acceleration Partners Expands its Global Partnership Marketing Services with Acquisition of Grovia

Acceleration Partners, the leading global partnership agency, today announced the acquisition of Grovia. The Seattle-based company strengthens Acceleration Partners’ existing suite of partnership marketing services with a powerful recruitment platform that helps companies discover high-quality affiliates, influencers, and publishers at scale. Technology is a critical element of our growth plan. Read More

Why Rewards Marketing Is Effective in the New Age of Advertising

If advertisers want to succeed in a world that’s increasingly driven by permission, they need to change the way they interact with consumers for two key reasons. First, consumers are more and more concerned about how businesses handle their data; a recent Cisco study, for example, found that 86 percent Read More

Click segmentation in email marketing

Success in email marketing depends on sending relevant, timely information to the right people. If you’re sending the same content to everyone, you are driving more than half your audience away. We’ll show you how to ditch your one-size-fits-all marketing and engage targeted sub-groups of contacts using Click Read More

Digiday Media Buying Summit

As agencies roll into the last half of the year, a new era of change is in full swing. From targeting to measurement, agencies are tackling their data challenges full speed ahead as identity resolutions get worked out across the industry. While business and revenue are on the rise, how Read More

How Much Should You Spend on Marketing?

Are you struggling to create a marketing budget for your business? It’s time to struggle no more. In this video, Sarah shares a straightforward method to creating a simple marketing budget for your business that doesn’t break your brain.Read More

Suppression Segments in Dynamics 365 Marketing

The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More

How to Measure Return on Investment From SEO

It has never been straightforward to measure SEO ROI accurately because organic online visibility is earned over time, rather than purchased like PPC. Also unlike PPC, there is no ‘cost per click’ with organic SEO. However, there ARE ways to measure how your SEO investment is doing. Calculators at the Read More

Creating Social Posts in Dynamics 365 Marketing

A quick overview of how to create and schedule social posts in Dynamics 365 Marketing. Post directly to your organization’s accounts, and track engagement metrics once they are published. Even open up comments on Social Media sites, to ensure you never miss a meaningful interaction. Having this functionality in Dynamics Read More

Where To Invest In SEO For Maximum Impact

A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, Read More