The suppression segments in Dynamics 365 Marketing are a great way to keep from sending unwanted communications to leads in your customer journey after they have taken certain actions. In our latest video, Shanley shows you exactly how suppression segments work and where to look in the user interface to set Read More
It has never been straightforward to measure SEO ROI accurately because organic online visibility is earned over time, rather than purchased like PPC. Also unlike PPC, there is no ‘cost per click’ with organic SEO. However, there ARE ways to measure how your SEO investment is doing. Calculators at the Read More
A quick overview of how to create and schedule social posts in Dynamics 365 Marketing. Post directly to your organization’s accounts, and track engagement metrics once they are published. Even open up comments on Social Media sites, to ensure you never miss a meaningful interaction. Having this functionality in Dynamics Read More
A successful SEO strategy can reap numerous rewards for your brand. Learn how to invest in SEO and add this critical tool to your marketing mix. You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, Read More
LTK, the largest global influencer marketing platform, is launching its new self-serve solution that enables brands of all sizes to directly build, manage and scale their influencer marketing plans across publishing platforms, including the LTK shopping app. LTK Connect provides an efficient end-to-end solution for brands to create and manage Read More
Integrate, the leader in B2B Precision Demand Marketing (PDM) announced today at Forrester’s B2B Summit North America’s new cross-channel capabilities with the launch of Precision Social and cross-channel Insights in the Demand Acceleration Platform. Precision Social enables the ability to activate target account lists on social, Read More
Today, B2B marketers have access to data that they could have only dreamed of a generation ago. Powered by technology, automation is allowing marketing teams to simplify and scale like never before. That said, we’re in danger of over-automating and losing the human touch. Let us remember that Read More
How can you better understand your email marketing performance and build more effective campaigns? Join us as we take an exclusive look into the IMDb’s Email Report alongside Campaigner, Data Stories Consulting, and more. Read MoreRead More
Subscribers expect personalized emails that speak to their individual preferences with every new message. But for marketers, delivering on the promise of perfectly planned emails can feel impossible. Personalization allows you to create specific messages at each stage of the customer journey that speaks to your audience, increase engagement, and Read More
In today’s market, shifting account priorities and morphing buying team structures all pressure marketing and sales to evolve their identification, pursuit, and management of real revenue opportunities. Moderated by TechTarget CMO John Steinert and featuring analysis from leading Forrester | SiriusDecisions experts, VP and principal analyst Terry Flaherty, and principal Read More
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