Tags : themartech

Phillips 66 Elevates Customer Experience IPSOS Channel Performance

May 2, 2022

Phillips 66 announced today it is transitioning its site assessment program to IPSOS Channel Performance for all Phillips 66®, 76®, and Conoco® branded sites. IPSOS Channel Performance will elevate the Phillips 66 Excellence in Action Site Assessment Program with valuable industry insights, thought leadership, and better results. IPSOS will execute quarterly site assessments at Read More

IAB Australia launches Affiliate and Marketing Partnership Training

May 2, 2022

IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new Read More

Rules of Engagement: Think Beyond Campaigns and Build an Always-On Strategy

Buyers don’t limit their research to quarterly cycles so why do tech marketers often focus on quarterly campaigns? If the average sales cycle for your solution is 6 months or more, shouldn’t you be in front of your prospects throughout the buyer’s journey? While it certainly makes sense Read More

Are you tracking the right email marketing KPIs?

Marketing shifts like Apple’s Mail Privacy Protection have changed the meaning of open rates. Now many marketers are left wondering which email marketing KPIs truly offer insight – and which metrics may need to be reconsidered. Read MoreRead More

Like Tetris™ for B2B: How to Win in the Building Demand Game

The fundamental building blocks behind a great demand generation strategy require the complex interweaving of great planning, forward-thinking, and quick adaptation. Like Tetris, how you stack your moves within the game timeframe determines your sales engagements and future ROI. Plus, having the ability quickly react when you get a block Read More

Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert

Wish you knew the secrets to getting your written content seen and ranked faster? Want to know what’s slowing it all down? We can help you understand how your content gets seen and crawled by Google so you can create naturally higher ranking pages, blogs, and more. Once you Read More

SEO Basics to Supercharge Your Content Performance

Looking to improve your content performance? Know SEO could help but not sure where to start? Then, this webinar is for you. Join Conductor Lindsay Boyajian Hagan as she covers all things SEO just for content marketers. You’ll learn all SEO best practices to supercharge your content and leave Read More

The 2022 Gartner Communications Awards: Winning Projects and Cutting-Edge Tips

Who are the world’s best communicators and marketers, and what can you learn from them? Since 2011, the Gartner Communications Awards have been leading recognition for communications initiatives around the world. This year, these awards will extend to include cutting-edge approaches from marketing teams. Covering eight categories, the aim is Read More

How the CMOs Role is Changing: Be More Customer-Centric

In recent years, organizations have shifted their focus to be more customer-centric. Chief marketing officers (CMOs) are required to lead the charge in this endeavor, or at least play a major role in customer experience (CX). In some instances, CMOs are becoming considered more of a “chief customer officer.” As Read More

GDPR ESSENTIALS FOR MARKETERS – WHAT YOU NEED TO KNOW

Do you need an overview of the GDPR and data protection requirements for marketers in the EU and beyond? In this webinar David Normoyle, data protection consultant and trainer at Pembroke Privacy, Dublin, will cover all you need to know to become better acquainted with this data regulation that applies Read More

Tags : themartech

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