Validity Releases “State of Email 2025” Report, Revealing Email Marketing Trends
Top B2C Email Campaigns and How to Optimize Them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to get a response, right? But when you’re sending to adults with full inboxes, you know that they’re likely looking for the emails with the most interest and value.