4 Big Reasons Why Remarketing Is Essential to Successful E-commerce
While most digital marketers and online business owners are familiar with the concept of “remarketing” or “retargeting,” it is a step in the marketing process that is too often downplayed or overlooked in favour of reaching as many people as possible.
There are, however, a few reasons why focusing entirely on reaching new people isn’t likely to get you the results that you want. Of course, there are exceptions to every rule, but here are a few reasons why remarketing might be your new best friend.