Marketing Automation and Customer Service: How are they Connected?
Did you know that, on average, 51% of companies are currently using marketing automation, and more than half of B2B companies (58%) plan to adopt the technology? The statistic may be mind-boggling, but it is very much justified. Companies and marketers are always in search of ways that make things easy and convenient for them. Automating the daily repetitive tasks is definitely at the top of the list of making things effortless.
