Building a Content Supply Chain That Scales
May 04, 2022 | 02:00 PM ET
As customer expectations change in a digital-first economy, leading content teams must adopt new organizing principles, content workflows, and emerging technologies to meet the demands of a digital-first customer engagement strategy. Content strategy, architecture, and automation are key elements to build a modern content supply chain that supports personalization across the customer journey. Join us as we highlight a practical approach to transform your teams to build a content supply chain that scales.