A breakthrough predictive model from Prescient AI helps marketers to make smarter, faster marketing decisions
Prescient AI has unveiled a groundbreaking forecasting and optimization model designed to replace outdated marketing measurement systems that struggle to meet the demands of today’s fast-paced, high-stakes environments. This proprietary model, which offers forecasting and measuring capabilities much beyond what is currently available in media analytics platforms, ushers in a new era of decision intelligence and represents the first significant architectural shift since the introduction of marketing mix modeling (MMM) in the 1960s.
David Baker, Chief Digital Officer at Beekman 1802, praised the innovation, emphasizing that Prescient’s model represents a significant leap rather than just another improvement. Unlike most MMM platforms that rely on decades-old regression techniques—even those modernized by major tech firms-Prescient chose to rethink the foundation entirely. Their new model integrates advanced statistical methods and machine learning, designed to reflect the real-world complexities and dynamics of modern marketing.
CTO and cofounder Cody Greco explained that, after testing every open-source solution available, the team recognized that true transformation would require starting from scratch. This decision allowed them to build a system capable of delivering actionable insights and accurate forecasts with unprecedented clarity and speed.
Built on principles tailored to the digital age, Prescient’s model interprets the interplay between various marketing efforts, offering daily-updated, campaign-specific insights and identifying true cause-and-effect relationships rather than relying solely on correlation. It adapts to unique performance curves instead of assuming uniform ad saturation across all brands and channels, providing a more nuanced understanding of efficiency.
Companies like HexClad are already seeing transformative results. “The platform gives teams a comprehensive, daily-refreshing view of performance across ecommerce, Amazon, and now retail,” said Connor Rolain, Head of Growth at HexClad, “allowing them to optimize media with confidence and precision.”
The platform introduces powerful new capabilities, including retail attribution and agnostic data ingestion, enabling brands to unify insights across direct-to-consumer, wholesale, and third-party retail. Users can integrate data from their preferred measurement sources, offering full transparency and control over which inputs inform their strategy.
Prescient AI remains one of the few truly independent platforms in the space, offering unbiased analysis without ties to ad sales or proprietary attribution tools. With long-term goals that go far beyond marketing, the company continues to push the limits of decision intelligence, having been named the 2025 AI Breakthrough Awards’ Predictive Modeling Solution of the Year.
Prescient AI is trusted by top brands like Saatva, Jones Road Beauty, HexClad, and Coterie to measure, optimize, and scale growth in today’s complex marketing landscape.
