Merkle and Shopify Partner to Provide Comprehensive CX, Identity, and Loyalty Solutions for Enterprise Commerce

Merkle, a global transformation consultancy known for its digital commerce expertise, has announced a strategic partnership with Shopify, a leading global commerce company, to accelerate growth and modernize commerce platforms for large enterprises and B2B clients. This collaboration combines both companies’ capabilities to create a connected, AI-enabled commerce experience tailored to today’s business demands. Through the use of the dentsu, the relationship will incorporate Merkle’s entire portfolio of services, including CRM, loyalty programs, promotions, and analytics.

Platform for identity resolution that enables companies to identify and customize consumer experiences across multiple channels and touchpoints, fostering creativity and increased interaction.

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