How ecommerce will transform B2B marketing in 2021- and how to be ready
B2B buying has never changed so fast or so furiously as its doing in 2021, driven by the lingering pandemic and accelerating tech adoption. Transformations that we expected to be years away have happened overnight and expectations at both ends of the transaction have shifted profoundly.
In particular, ecommerce has leapt from being a dim and distant prospect in many B2B categories, to a tangible or imminent reality – even in for the most complex products or services.
