What it takes for marketers to be great sales enablers
Marketers have a clear mission in 2020: to help salespeople adapt to a challenging new environment and maximise their sales.
To do that, they need to be great sales enablers. So far so obvious, but whilst enabling sales has always theoretically been at the core of marketing’s remit, the practical reality has been more conflicted.
So, what do marketers need to do to adapt to this new reality? And how do they become a geat sales enabler
