Extreme Reach Partners with BrightLine, Powering Interactive Personalized Advertising for the CTV Landscape
Extreme Reach (ER), the global advertising, analytics and rights management platform built for all forms of TV and streaming video, today announced it has formed a partnership with BrightLine to create frictionless workflows as brands race to leverage the new personalized, interactive advertising and advanced ad formats in CTV/OTT environments. The partnership leverages both companies’ strengths — BrightLine’s deep expertise and industry-leading CTV ad technology that provides a wide distribution of engaging experiences for omnichannel campaigns and ER’s leadership in brand creative management and integrated workflow through their fast-growing independent ad server.
