MediaMath and IBM Watson Advertising Strengthen Relationship to Deliver Transparent, Addressable Weather-Based Ad Targeting
MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, has integrated its demand side platform (DSP) with IBM Watson Advertising Weather Targeting to offer increased digital advertising precision and effectiveness while addressing new privacy standards. IBM Watson Advertising Weather Targeting is now available within the MediaMath DSP to help brands turn the relationship between weather by location and complex data sets like health conditions, product sales and consumer activity into actionable solutions – without relying on third-party cookie data.
