Aspire.io Launches Next-Gen AI Tool to Transform Influencer Discovery on Instagram

Aspire.io, the leading word-of-mouth commerce platform, has launched Aspire’s AI Instagram Discovery, created in close collaboration with Meta’s product team. Powered by Instagram’s first-party creator marketplace API, the new tool gives brands unmatched speed and precision in identifying high-performing creators. With conversational AI search, advanced filters, lookalike recommendations, and deeper performance insights, brands can now connect with the right creators faster than ever before.

“We worked closely with Meta’s product team for months to design a simple, intuitive discovery experience—and then took it a step further by adding our own AI layer,” said Anand Kishore, CEO and Founder of Aspire. “The result is a first-of-its-kind tool that makes finding the right creators not only easier but also more intelligent and performance-driven.”

According to Aspire’s 7th Annual State of the Industry Report (2025), 70% of marketers still say that discovering the right creators remains their biggest challenge. The traditional process of manually reviewing countless profiles or cold emailing potential collaborators is time-consuming and inefficient. Aspire’s integration with Instagram’s creator marketplace API represents the next major leap in solving this issue.

The new system replaces manual prospecting with instant, data-backed recommendations. By combining Instagram’s first-party data with Aspire’s proprietary AI, brands can eliminate the need for endless profile scrolling and instead focus on building partnerships that deliver measurable business outcomes. Marketers can simply use conversational search to find creators by criteria such as location, audience, interests, or engagement metrics. For example, they can search “vegan foodie creators with 50K TikTok followers in New York” or “beauty influencers with 15K Instagram followers and 5%+ engagement” and instantly receive curated matches.

“In close partnership with Meta, we’ve made influencer discovery as simple as asking a question,” said Magda Houalla, Senior Director of Marketing Strategy at Aspire. “This innovation reflects the seamless collaboration between our product and engineering teams in merging Meta’s creator marketplace data with Aspire’s AI capabilities.”

This addition strengthens Aspire’s Creator Discovery Suite, which powers the world’s largest creator marketplace with millions of active influencers.