Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its coverage of the Olympics this summer. NBCUniversal’Read More
The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news Read More
Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies over the next Read More
Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon’s eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streaming Read More
Reuters – Alphabet Inc’s GOOGL.O Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google’s plan is to restrict advertising software Read More
Chat Marketing is certainly popular among B2C companies, but that doesn’t mean it’s non-existent among B2B industries, or that it can’t be helpful. In fact, one study shows that just 74 percent of B2C companies use live chat for sales, while 85 percent of B2B Read More
TechRepublic’s Teena Maddox talked to Dave Neway, head of marketing at IBM Watson Advertising, at CES 2020 about how Watson can take advertising to the next level with artificial intelligence (AI). The following is an edited transcript of their conversation. It helps advertisers better predict as opposed to react to Read More
The UK’s Institute of Practitioners in Advertising (IPA) has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion – a practice that the industry body says is “open to abuse and has been demonstrably abused in the Read More
Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There’s no doubt that there’s an important place for personal branding on social media. Read More
The world is changing rapidly and so is the correct way to do business. If you are a business owner in 2020 and still rely on offline sales, your competitors will soon overtake you in terms of both sales and brand reputation. We live in the era of the internet, where Read More
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