Why Is the Apple TV Constantly Advertising at Us?

 Why Is the Apple TV Constantly Advertising at Us?

The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. It sort of does that, but over time, Apple has started using the app to push the company’s own paid content, especially its Apple TV+ service. Open the Apple TV app and it inundates you with ads for Apple TV+ and its shows. Frankly, this bugs the heck out of me, especially since many of the ads are inappropriate for my kid to see. Before I succumb to the need to rant, here’s a tweak to make the Apple TV app a little more tolerable.

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