The stakes for social media have never been higher. Forrester says US marketers spent almost one in every three digital ad dollars on social in 2018—and that spending will nearly double in the next five years. Social teams need to prove the ROI of their efforts and deliver the real Read More
Social media marketing goes beyond a single channel. So how do you connect multiple channels to effectively create a personalized digital experience? Today’s customers are more mobile, more informed and more demanding than ever. For marketers to maintain a competitive advantage, they must adopt an agile strategy that reaches Read More
In the Age of the Individual, social is heightening consumer demands around technology—and changing the rules of engagement. Yet amid this change, successful brands are finding solid ground on which to build lasting marketing and business strategies by embedding the customer mindset and employee voices throughout their organizations. Read Read More
In 2020, the pandemic threw organizations’ digital transformation efforts into overdrive as global consumers shifted to digital interactions faster than ever before. The pace of change shows no sign of slowing this year—and as brands continue to adapt their strategy and shift budgets, social marketers are feeling even more pressure Read More
From shiny influencers to the holy grail of hyper-personalization, marketers are known for getting swept up in trends. But marketing at its core is about understanding the real needs, interests, and behaviors of your customers. To help you separate fact from fiction, we’ve teamed up with world-renowned digital analyst Read More
We’re more than halfway through 2020—how has this historic year changed social media? How have our 2020 predictions held up? And what should be on your radar in the upcoming months? Join us for a conversation about the current state of social media marketing and advertising, and what the Hootsuite Read More
Nearly half of social media professionals in Higher Education say they do not have adequate resources to ensure good mental health, according to research conducted by West Virginia University. From dealing with negative messages to being tasked with disseminating information during COVID-19, social media professionals are dealing with a large Read More
Using social media for marketing is great. Keeping it stuck there while missing out on its broader business value? Not so great. Executives in particular often underestimate social media’s economic, cultural, and transformative power, partly because there hasn’t been much actual research or proof to back it up. Read More
The fundamentals of your government agency may not have changed, but everything else has. You likely spent months planning your 2020 social strategy, only to throw those plans out the window and swiftly change direction. Now it’s time to get back on track with a new game plan for 2021 and Read More
It’s been a dark year. Our 2021 social trends will light the way forward. In our 5th annual Social Trends Report, we surveyed 11,189 leading marketers and executives to find out the most effective ways to boost traffic, get leads, and bring new customers in the door in 2021. Read MoreRead More
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