How to Build an Audience Driven Social Marketing Plan

 How to Build an Audience Driven Social Marketing Plan

In 2020, the pandemic threw organizations’ digital transformation efforts into overdrive as global consumers shifted to digital interactions faster than ever before. The pace of change shows no sign of slowing this year—and as brands continue to adapt their strategy and shift budgets, social marketers are feeling even more pressure to deliver a concrete return on investment in social.

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