With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks. New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations Read More
With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform. The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
Today, E2X.COM Ltd., a London-based commerce strategy and development consultancy, was acquired by Apply Digital, a worldwide innovation, products, and experiences company. “As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned Read More
Intrepid, a leading regional eCommerce and digital solutions provider across South-East Asia announced it has been certified as a Great Place to Work in Singapore. This certification is based entirely on what current employees have to share about their experience working at Intrepid. Two employee-driven criteria are used in the Read More
Quartile, the world’s largest e-commerce cross-channel advertising platform, is thrilled to announce it has received the 2022 US Scaled Technology Advertising Award. This award honors partners who used the Amazon Ads API to develop cutting-edge technologies that boost productivity, assist clients in scaling up swiftly, and enter new geographies throughout Read More
Quotient, the leading digital promotions and media technology company, today announced the U.S. launch of the highly successful European Shopmium app to deliver savings and brand discovery to consumers, all in a single, convenient experience. Part of the Quotient Promotions Network, Shopmium is the leading grocery savings app1 in Read More
InterDigital, Inc. announced a collaboration with Royal Philips to jointly develop MPEG Visual Volumetric Video-based Coding (V3C) immersive codecs to the benefit of telepresence and XR-driven experiences. As part of the collaboration, InterDigital and Philips will demonstrate the impact and benefit of these technologies in critical industry use cases. Read More
Nielsen announced the incorporation of YouTube measurement for desktop and mobile within its Total Ad Ratings (TAR) solution in additional three markets in APAC: Indonesia, the Philippines and Thailand. In order to comprehend the size of the audience they may reach through campaigns that are presented both on TV and Read More
Hivestack, the world’s leading, independent, programmatic digital out-of-home (DOOH) ad tech company today (October 17th, 2022) announced a key partnership with Clear Channel Spain, a leading out-of-home (OOH) media and infrastructure company in Europe. Through private marketplace (PMP) transactions made available through the Clear Channel LaunchPAD platform, this relationship will Read More
© 2023, The Martech.info . All rights reserved