This year, Coca-Cola will not launch a new brand Christmas campaign, opting to concentrate on its enduring holiday ad, “Holidays are Coming.” In 2020 and 2021, the soft drink juggernaut released a second brand film to broadcast alongside Holidays are Coming, but this year it will just air its iconic Christmas trucks Read More
Meta this week revealed a giant 3D ad on one of London’s most popular billboards. Meta Reality Labs has taken over Piccadilly Lights in the heart of London’s West End to promote its Meta Quest 2 virtual reality headset. The ad, part of Meta’s “Wish for the Extraordinary” Read More
iion, the global adtech company that’s redefining monetization and advertising for gaming, today debuts immersiion, a first-of-its-kind self-serve advertising platform that’s purpose-built for the gaming ecosystem. With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersion Read More
Skai, the leading omnichannel platform for performance marketing, was once again named the top provider of search engine and social media marketing technology to the Top 1000 retailers in Digital Commerce 360’s annual review of leading vendors. Winning for the ninth consecutive year, the accolade is a testament to the veteran Read More
With the success of its B2B ecommerce platform, which is currently used by numerous international brands including Colgate, Stanley Black & Decker, Mazda, Whirlpool, Briggs & Stratton, CAE, and many others, VTEX, the enterprise digital commerce platform for premier brands, retailers, and distributors, today announced strong momentum. VTEX is Read More
Content Studio and Floor Tours will be held at Stagwell, and Chairman and CEO Mark Penn will speak on the C Space Stage. Stagwell, the challenger network created to transform marketing, will attend CES 2023, which is being held in Las Vegas, Nevada, from January 5–8, 2023 and is being hosted by the Read More
With the addition of new capabilities, brands are better able to use unified first-party data for improved targeting and effectiveness across all significant digital platforms and social networks. New connections with the social media platforms TikTok and Snapchat have been revealed by Optimove, the first customer-led marketing platform. The integrations Read More
With Snowflake as its backend, Firework wants to improve the speed, uptime, and performance of their next-generation video commerce platform. The fastest, most reliable, and most powerful video commerce platform in the world, Firework, has announced a new relationship with Snowflake, the Data Cloud company. With this announcement, Firework will Read More
Peach, a leader in video advertising and delivery workflows, has declared support for Netflix’s brand-new Basic with Ads ad-supported service. Parallel to the service’s introduction, Peach unveiled new locations where users can send Netflix advertising in a number of nations, including the UK, Australia, Germany, France, Italy, Spain, Read More
Today, E2X.COM Ltd., a London-based commerce strategy and development consultancy, was acquired by Apply Digital, a worldwide innovation, products, and experiences company. “As we have continued to grow the value we offer clients, we felt adding a strong commerce capability was critical. We wanted a modern, culturally aligned Read More
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