Comviva launches an AI-powered omni channel marketing platform to help Communication Service Providers (CSPs) deliver personalized customer experience at scale and drive growth. The new launch marks an acceleration of the Telecom industry’s move towards a technology-led, integrated platform play for digital engagement. Read MoreRead More
OneTag, the innovative end-to-end programmatic AdTech company, today announced the US launch of its cookieless advertising solution. As major platforms and legislation have begun to shift the control of user data into the hands of individuals, the industry has been in pursuit of alternatives to the primary targeting method that Read More
UZE Mobility, the marketplace platform for mobile digital out-of-home advertising, announced today the launch of a self-service platform, the first fully automated, end-to-end, programmatic advertising management platform for both large and small businesses alike. For the first time, advertisers of all sizes can run mobile digital out-of-home ad campaigns on Read More
It has emerged that several major brands, including Amazon and Nike, have been advertising on various websites that promote misinformation. New research shows how these companies are unknowingly providing financial support for these websites. According to a report from The Guardian, a recent analysis from the Bureau of Investigative Journalism Read More
Industry leaders ath Power, Bridjr, Engageware, Intel, JohnRyan, OPTiFi and SLD have joined forces to create a new collective: H2D. An acronym for Human to Digital, the new group’s mission is to drive greater transformational value for brands through their respective areas of expertise, which include humanized engagement, Read More
Texere Publishing Limited has launched a new online media center, which showcases its extensive range of creative services and advertising products. Located on the Texere Publishing website under “Advertising & Services,” the new media center will become an essential resource for existing and prospective clients, bringing together details of the Read More
Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing Read More
Nielsen and PubMatic announced today that Nielsen’s audience data is now available through PubMatic’s Audience Encore™, permitting advertisers to buy premium omnichannel inventory layered with quality data for precision targeting and better performance. Brands can benefit from PubMatic’s extensive reach, enabling advertisers to engage audiences wherever they Read More
Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in next-generation digital services and consulting, today launched Infosys Equinox to help enterprises securely deliver hyper-segmented, personalized omnichannel commerce experiences for B2B and B2C buyers. The platform’s future-ready architecture offers unprecedented flexibility for enterprises to pick and Read More
The Adtech company which specialises in delivering digital video solutions for advertisers, has opened its new offices based in London to bring to the market its Adtech solutions, helping brands and agencies in an even more demanding and agile context. The team in charge of the operation will be led Read More
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