Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
IAS and Mediaocean Partner to Transform Campaign Management
Integral Ad Science , a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
