Channel 4 Selects mParticle to Accelerate Digital Growth
mParticle, the largest independent Customer Data Platform, today announced that Channel 4 Television Corporation, a British free-to-air public-service television network, has selected mParticle as its customer data infrastructure to support the company in making data-led decisions. mParticle will play a foundational role in the company’s Future4 strategy which has set Channel 4 on a path to thrive in the digital age.
