Email vs. Direct Mail: The Contest of Cost & Conversions
Email and direct mail. These two have been battling it out for years.There are plenty of myths about both. Direct mail can’t be targeted. Email can’t be done at scale without going to Spam. Or my favorite myth, that they’re both “dying” channels (when people still check their mail and email, with study after study showing that email is still preferred and used daily even with younger generations).
