Validity Releases “State of Email 2025” Report, Revealing Email Marketing Trends
Google: Put Unique Content Above The Fold

As an SEO best practice, the above the fold area of a webpage should have at least some content which is unique to that page.
This is recommended by Google’s John Mueller during the weekly SEO hangout recorded on June 4.
A site owner named Jameson Sansone asks Mueller a question related to repeating the same content in the above the fold area of multiple web pages.