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Great Expectations: How to prepare for the future of CX
The transformation agenda has accelerated for B2B brands in the wake of Covid19, with buyers expecting more compelling, relevant and timely engagement with vendors than ever before. In other words, great customer experience (CX).
But what does this look like in reality? And how do you live up to it, and match buyers’ ever-escalating expectations? In short, how do you deliver B2B CX fit for 2021?