Shirofune Enhances Shopify Integration with Google Analytics 4’s Data-Driven Attribution Model
How AI and ML is Revolutionizing Marketing Personalization
Marketing organizations have used data to better understand and reach customers for years. Now, AI and machine learning have the potential to greatly improve data-driven insights over traditional business intelligence. Using DataRobot’s AutoML, marketers can get more accurate insights faster and while lowering costs, resulting in increased engagement and sales. That’s the power of AI and machine learning for marketing.
