How Email Marketing Works for Small Businesses

Do you have a list of emails from customers or clients just sitting around? Have you thought about sending emails but don’t know where to start? If so, then this video is perfect for you. I’m going to go through some key best practices and tips to make sure you get started with confidence. Email marketing has been and still is one of the most powerful methods for connecting with current and prospective customers directly. With the immediacy of social media, you might think it has overtaken email as the fastest way to reach new and current customers. But the truth is an average of 21% of emails are opened within the first hour. And this is only further backed up by the fact that most people check their email at least 12 times a day. The takeaway here is, email is a fast and effective way to reach your audience.