How the Block Chain Will Influence Digital Advertising and Marketing
BlockChain technology is an emerging field in the digital world that has been gaining attention from both consumers and marketers. The BlockChain essentially provides a way to create a decentralized, more secure network by which data can be transmitted without being intercepted or manipulated. This means that all of your information will stay private and under your control- as opposed to on other centralized networks where you have little say over how it’s used. For advertisers, this translates into increased accuracy of targeting and attribution measurement across channels.
