Legislation would allow Uber and Lyft to put digital advertising on cars
Rep. Bob Rommel is proposing legislation that would allow transportation network companies like Uber and Lyft to begin placing digital advertising boards on top of vehicles. The signs would be illuminated and digitally operated. The bill (HB 1039) limits the sign to no taller than 20 inches and no longer than 54 inches. Regardless of the size, the sign could not extend beyond the rear of front windshield or otherwise impair the driver’s vision.
